Multi-location firearm retail · WooCommerce · FFL Cockpit
A multi-location retailer running one connected system
Two retail locations, a live firearm catalog and a transfer operation, unified behind one ecommerce, inventory and marketing system instead of three disconnected tools.
Systems deployed
ConceptualThe challenge
Armory 219 was running a real multi-location retail business on tooling that had been added one piece at a time. The website, the in-store system and the transfer workflow each held a version of the truth, and none of them agreed with the others.
Growth was constrained by that fragmentation rather than by demand. Local customers found one location but not the other, the online catalog did not reflect what was actually sellable, and staff were reconciling by hand at the counter.
The approach
Every engagement is scoped against the same five systems. These are the ones that carried the work here.
The product catalog was rebuilt in WooCommerce so serialized firearms, accessories and ammunition each behaved according to their own rules, with location-aware availability instead of a single undifferentiated stock number.
FFL Cockpit was integrated as the system of record for bound-book and transfer workflow, so ecommerce activity and compliance-side operations stopped being maintained as two separate manual processes.
Each location was given its own indexable location page, structured data and Google Business Profile treatment, so both stores compete in their own local market rather than cannibalising one brand listing.
Klaviyo was implemented as the retention layer — purchase-based segmentation, transfer follow-up and post-purchase flows — so repeat business runs on owned data rather than paid reach.
What we built
Where it stands
Armory 219 now operates from one connected system: the catalog, the counter, the transfer workflow and the marketing channel reference the same data.
Staff time that used to be spent reconciling inventory and chasing transfer status is spent selling, and both locations have their own presence in local search instead of competing for a single listing.
Platform & tooling
We publish what was built and how it works. We do not publish client revenue, traffic or ranking figures without the operator’s written approval.
More work
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Systems Assessment
A Systems Assessment maps your growth, payment, fulfillment, retention and operating systems, then shows which one is currently holding the business back.